What's in a name? A name means everything. It's the first impression someone has on a business. Personally, I like the effect that a unique name has when it comes to businesses. It not only makes the potential customer stop and look at the name, but they also ponder what the name means and how the owner came to the name. the unit photography - intentionally all lower case; was inspired by two friends of mine: Kodi and Hope.
Starting a business when you're a single-unemployed mother is a little hard. So, it goes without saying that I cannot afford an actual business 'place' where my clients and potential clients can come to see me. I was talking to Kodi on the phone, telling her how I could be purchasing furniture right now, but I wouldn't have anywhere to put them. That's when we began discussing using a storage unit to store the items in. Then it hit me; why not just have my business inside of a storage unit. Well, for one, there are several legalities but that will come later.
At this point, all of this was just an idea swimming through my head. After all, my friends knew how frustrated I was about a name for the business. I originally wanted my name; it's not everyday that there's a JenniLee Photography Studio running around. Well, hit the brakes, because apparently there are and all three Jenni Lee's have photography studios with the name already. So, needless to say ... it's not as original as I had hoped. Well, I was on my way to Hope's photoshoot with her and we were joking around about names and she said 'the unit', because I am doing it out of a storage unit. Well, the name stuck because it's CLEVER! We think anyhow.
So, the name is ... the unit photography. Catch it =)